THOUGHT
LEADERSHIP

Centered on developing thoughtful, leading-edge content that seamlessly integrates actionable data and compelling statistics. By crafting each element, to ensure a captivating narrative that elevates your brand's message. With a strong focus on marketing principles, the strategy is designed to resonate deeply with your audience, driving engagement and propelling your brand to new heights.

SUPPORTING THE IRONWORKER

Crafted comprehensive case studies showcasing the health benefits and technological evolution of MAX's TwinTier rebar-tying technology.
Produced engaging weekly press releases highlighting key milestones such as new tool developments, patent awards, and expanded distribution centers.
Conducted on-site visits to large construction projects, gathering first-hand interviews to bolster marketing materials for prominent general contractors.
Developed a detailed case study outlining the advancements and safety enhancements offered by the innovative PowerLite technology, surpassing traditional powder actuated tools.

Curated monthly newsletters for GrantGenius subscribers, spotlighting new calls for submissions and keeping stakeholders informed on upcoming opportunities.
Designed thought-provoking brochures focusing on community benefit planning, Justice 40 engagement, and other significant government programs, establishing Fedsprout as a leader in addressing societal needs.
Played a pivotal role in supporting the brand rollout of Fedsprout, developing essential business collateral, eye-catching tradeshow graphics, and innovative marketing activation concepts.
Strategized and executed marketing initiatives to enhance brand visibility and engagement, aligning with Fedsprout's mission to drive positive impact through federal initiatives.

FROM MONTHLY SERIES
TO DEDICATED REPORTING

Spearheaded digital campaigns for renowned entities such as Marcus & Millichap, Christies International, BSH, Sotheby's, and other Fortune 500 companies, delivering end-to-end solutions from conceptualization to execution.
Orchestrated bi-weekly report meetings, meticulously monitoring and refining digital attribution metrics across active campaigns—both organic and paid—to ensure optimal performance and ROI.
Advised clients on optimal content strategies, including articles, white papers, and video content, driving brand awareness and engagement through expert guidance and best practices.
Pioneered front-end design initiatives for bespoke advertiser microhubs on The Real Deals platform, elevating brand visibility and resonance through enhanced branding experiences.
Additionally, engineered personalized email drip campaigns for webinar and white paper promotions, ensuring robust metrics and lead generation support.

FROM LEED PLATINUM PROPERTIES TO WATER TREATMENT PLANTS

Spearheaded the creation of over 100 meticulously crafted case studies, involving on-site photography, live interviews with building operators, and collaboration with internal teams to showcase the company's expertise and project success stories.
Engineered a comprehensive go-to-market strategy for the online distribution of case studies, optimizing their impact for maximum reach and engagement.
Strategized the utilization of case studies as powerful assets for submissions and RFP opportunities, effectively showcasing capabilities and past successes to secure similar project types.
Implemented targeted email marketing campaigns to drive traffic to the online repository of case studies, enhancing visibility and generating leads through strategic outreach efforts. Leveraged these compelling narratives for web deployment, strategically emphasizing organic channel distribution with a specific focus on LinkedIn to capture the attention of C-level decision-makers in the industry.